That’s why formatting for the web is so important. They scan – or skim, glance, browse, graze…whatever you want to call it, it’s not the same as pure reading. So what do people do online if they’re not reading? I asked him Ed to write a post detailing why we did this change, and he kindly obliged.Įspecially online (or, more accurately, on-screen, when you consider ubiquitous the use of smart phones and mobile tablets have become), where such factors as screen size, resolution, visual cues as to page length, and eye strain play a part in our ability to focus deeply on the written word.
All of our blog content will now include this.
One change we just implemented was teaching all our writers how to use Word’s Style menu to auto-format H2s and H3s. Note from Julia: Ed, our Senior Editor, assisted me in rewriting our 15+ page Web Writing Guidelines for our team of 60 writers this week.
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